Karl started the blog about 4 years ago, because he wanted people to be able to follow along in their car’s journey through surgery. Because fewer and fewer people these days work on their cars, that general mechanical knowledge is kind of a dying breed. He kept hearing people talk about taking their car to a shop and saying “oh they fixed something with the A/C.” What did they fix? “Oh, well I’m not really sure.” Karl wasn’t happy with that response, and he didn’t want his customers to walk away with that feeling.

Over 90% of people are visual learners, that is, you can explain something to them over and over again, but until they actually see it, it might not click. Then the blog came to him. He had toyed with the blogging format a few years ago at IA, but nothing to this extent. Nothing on a daily basis. Now you can log on and see exactly what was replaced, where it was located, what it looks like, and a description of the problem (or maybe look up a problem you might be experiencing 1000 miles away in another state).

Many people have been following the Doc Wilen Racing Blog for the last 3 years, and he's watched the traffic to the blog grow further than he ever imagined. The blog averages about 150 views a day fairly consistently, and over 3 years had 68,000 views. Considering the first 6 months took a while to build steam, that isn’t too shabby! The blog is linked to worldwide, across many different car forums on the internet (or interwebs as he likes to call them), and addresses many of the issues we come across on a daily basis.

We definitely couldn’t be doing this without the awesome support of the local community!